With the Visual Selling method, we build communication bridges between our salesforce and our customers. We are able to sell 22% more individual solutions than previously, and our sales cycle is up to 30% shorter."
Sales in the B2B environment is hard work and more often than not means enormous pressure. It’s all about commissions, margins, competition, and just the right touch for difficult customers. Customers—especially buyers—are the enemy that wants to force the best price out of the salesperson and squeeze out that ultimate discount. Do you believe this? From the bottom of your heart? Then put this book aside right away. It will not meet your expectations.
Or maybe you think that sales can be fun and really should be. That sales and dialog are on an equal footing. That sales is both the jumping off place and the goal of the market economy.
